Rafael Angarita
New York, New YorkPerformance Marketing — Best Practice + Scalable
Growth Marketer — Strategic + Execution
Companies I've Worked With
What
I can do
best
Strategic, forward-thinking growth marketing expert driving growth and visibility through delivery of sophisticated online programs, solutions, and initiatives.
Career &
experience
I have worked in corporate, agency and startup environments. I have a deep passion to the ever-evolving field of performance marketing.
DIRECTOR, DIGITAL MARKETING
at SERHANT.
I'm responsible for planning, developing, implementing, and managing the overall digital marketing strategy for all of SERHANT. Ventures merchandise and brands—Sell It Like Serhant and Big Money Energy—through CRM, paid search and social, display and video marketing, influencer partnerships, and content planning.
SENIOR PAID MEDIA MANAGER & INVESTOR
at HealthCare.com
Oversee end to end campaign management, optimization, and reporting for Branding and Direct Response campaigns on SEM & Paid Social. Lead internal education of teams as direct response and audience activation subject matter expert. Work closely with direct reports and external vendors to scale spend and drive revenue growth from SEM, Social & Display initiatives. Constantly work with the BI team to improve data accuracy and reporting to track KPIs and uncover actionable trends and insights.
HEAD OF DIGITAL MARKETING
at The Princeton Review
Managed and optimized a $20MM digital marketing budget. Developed and executed full-funnel campaigns from the lead generation through the final sales funnel that include SEM, display, video and paid social strategy. Coached team members to continually raise the bar, execute flawlessly, deliver more holistic solutions, and provide overall excellence for customer acquisition programs.
GROWTH MARKETING ASSOCIATE
at Open Eglish
Provided strategic direction across various digital marketing channels ranging from paid social, display, video and paid search. Managed and optimized end-to-end Paid Social marketing campaigns with $500K+ growing monthly budgets. Identified and presented findings to C-level staff using quantitative analysis and creative visuals. Analyzed accounts and communicated optimization opportunities to all stakeholders. Delivered creative performance insights to the creative team to enhance future creative concepts.
