Rafael Angarita

New York, New York
Performance Marketing — Best Practice + Scalable
Growth Marketer — Strategic + Execution

Companies I've Worked With

Social Media Campaigns

  • 95%
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.

Search Engine Marketing

  • 90%
Search marketing is the process of gaining qualified traffic and gain visibility from search engines.


Online Funnel Optimization

  • 85%
My approach: Awareness. Interest. Desire. Action



DIRECTOR, DIGITAL MARKETING
at SERHANT.

June 2020 — Present

I'm responsible for planning, developing, implementing, and managing the overall digital marketing strategy for all of SERHANT. Ventures merchandise and brands—Sell It Like Serhant and Big Money Energy—through CRM, paid search and social, display and video marketing, influencer partnerships, and content planning.



SENIOR PAID MEDIA MANAGER
at HealthCare.com

September 2017 — May 2020

Oversee end to end campaign management, optimization, and reporting for Branding and Direct Response campaigns on SEM & Paid Social. Lead internal education of teams as direct response and audience activation subject matter expert. Work closely with direct reports and external vendors to scale spend and drive revenue growth from SEM, Social & Display initiatives. Constantly work with the BI team to improve data accuracy and reporting to track KPIs and uncover actionable trends and insights.



HEAD OF DIGITAL MARKETING
at The Princeton Review

March 2017 — September 2017

Managed and optimized a $20MM digital marketing budget. Developed and executed full-funnel campaigns from the lead generation through the final sales funnel that include SEM, display, video and paid social strategy. Coached team members to continually raise the bar, execute flawlessly, deliver more holistic solutions, and provide overall excellence for customer acquisition programs.



GROWTH MARKETING ASSOCIATE
at Open Eglish

January 2016 — March 2017

Provided strategic direction across various digital marketing channels ranging from paid social, display, video and paid search. Managed and optimized end-to-end Paid Social marketing campaigns with $500K+ growing monthly budgets. Identified and presented findings to C-level staff using quantitative analysis and creative visuals. Analyzed accounts and communicated optimization opportunities to all stakeholders. Delivered creative performance insights to the creative team to enhance future creative concepts.